Wednesday, June 1, 2011

CG Food Flash: Firkin and Pheasant gets a new name

You only get to make one first impression once, right? My first impression, name included, of Firkin and Pheasant was something like, "Oh! I didn't know Bennigan's was interested in expanding their empire under a covert title!" Granted I went around the time they opened and moving into a fast-paced neighborhood like Lakeview on Diversey is a challenge due to the varying tastes of eclectic patrons. Everything at Firkin and Pheasant was cheesy from the depressing carpet (see below), to the forced flair of the servers, and the gimmicky logos and Chicago paraphernalia strewn about. The food was your typical freeze-dried and re-friend meat and potatoes. Beer list was unoriginal.

Walking past on Monday I stopped and said, "Aha! New place! Michael Diversey's, what's that?" Turns out it's the same restaurant, same menu, with a few shifts on the beer list. Are they trying to pull a fast one? I don't think Chicagoans will fall for it, considering the feeling, taste, and experience from a first impression always permeates a name.

Bottom line: If you love Firkin and Pheasant you'll love Michael Diversey's. If you love exceptional quality when it comes to food, drinks, and ambiance you will dislike Michael Diversey's.

Bennigan's back from the dead (bankruptcy)? No, just Michael Diversey's.               

Firkin and Pheasant no more.

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